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5 Examples of Gamification That Could Change Your Marketing Forever

Gamification isn’t something necessarily new, but it is a tried and true method of improving a brand’s image that is often times left unutilized. In case you didn’t know, gamification is the use of game thinking and game mechanics in non-game contexts to engage with users. In simpler terms, gamification takes some function or message and turns it into something that feels like, or in some cases is, an interactive Read More…


4 Innovative Ways to Prevent Ad Fraud, from an Agency

Ad fraud is a scary concept. The whole idea that there are fake websites with robots simulating clicks and actually perusing YOUR website is terrifying to marketers. To get more background, all advertising mediums have a certain amount of discrepancy. TV ratings only need to deliver 90% of what was ordered. Radio isn’t typically posted on, but strives for 90% delivery. Print has a bit of waste with people who Read More…

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