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ShareACoke

Coke Stays Fresh, Even at 134-Years-Old

Have you heard, 40 is the new 20? Well, I’m not sure about how true that statement is, but I can say that in Coca-Cola’s case, as a 134-year-old company, it’s as fresh, hip and relevant as a startup, with the reputation (and probably financial backing) a startup would kill for. Age isn’t keeping that brand down at all. Coca-Cola is a prime example of an old brand that is staying Read More…

Native Advertising

Now That We’ve all Gone Native

The backlash on native advertising (or sponsored content) clearly hit a popular wave with comedian John Oliver’s 11-minute piece last week on the subject. Oliver, formerly of the Daily Show and now helming his own HBO show, Last Week Tonight, took issue with the blithe disregard of news media’s “church and state” rule between editorial and advertising. If you missed it, here it is: The piece was funny, clever and Read More…

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