Advertising | Penna Powers Brian Haynes

ADVERTISING TOOLS

Brand Development

We believe that information sharing and communication are essential to creating a consistent brand for all communication tools. The core team works closely with the client to obtain approval of objectives, strategies and tactics before the project begins and prior to implementation of any work.

Strategic Planning

PPBH has developed what we call the Brand Connection Process. It identifies core brand advantages and prospect insights leading to a big idea that will position the brand and drive all connection points with the prospect (i.e. communication, marketing and product elements).

This Brand Connection Process speeds marketplace adoption by creating marketing efficiencies and faster comprehension via a brand idea that is reinforced at every exposure and connection.

It recognizes that all connections, no matter how small, should be brand-driven and impact the customer relationship.

Campaign Development and Rollout

A distinct, strong and memorable brand is needed to position products and services firmly in the minds of consumers. A unique, persuasive and extendable brand image should be developed to tie into this main point of differentiation.

The established look and feel of the brand should serve as the foundation for all components of the Branding/Marketing/Communications Campaign (point-of-purchase, displays, collateral, advertising, direct mail, statement stuffers, web, etc.).

Research

“The more you know the less you guess.”

PPBH has been instrumental in developing national and local research for over 20 years. We believe the worth of research is its ability to support and inform strategic planning or make critical adjustments to already successful programs. And the tighter that process can be, the more valuable it is for the client. We don't simply provide information you already know — our research helps shape marketing strategies, promotions, new product offerings, ad campaigns and strategic business decisions.

We take pride in our ability to design and execute effective research programs among your stakeholders and help you understand how to translate the insights gained into specific actions that will make a difference.

Design

For over 20 years PPBH has helped our clients communicate with their consumers and stakeholders with strategic design solutions that produce strong results. Our business-driven approach separates us from typical design companies. PPBH has a fully-integrated team of creative designers, writers and programmers who know how to produce results.

Our clients seek us out because we have comprehensive knowledge in graphic design, branding and direct marketing. From strategy to implementation, logos to websites, advertising and direct mail, trade shows and annual reports, we provide a unified program that is tailored to the needs of each individual business. Clients come to us looking for meaningful logos, websites that work and real results from a marketing campaign. We have a distinct website design process that is comprehensive and thorough — allowing us to create the best solutions for our clients.

Media Planning

Sound communication strategy is the product of PPBH’s media department. Whether the target audience of today and tomorrow consumes more or less of any medium is irrelevant to us. Our media choices are a result of the original marketing objectives. If we can better engage your target through a contextual online medium, we’ll do it. If the target and message work better with television, we’ll do it. If it involves an optimum mixing of the two, we’ll do that too.

Using the most updated marketing and media research tools available, we work hard to eliminate the guessing from your advertising campaign. While media planning and buying isn’t a completely scientific undertaking, we make sure that your plan has been taken for more than a few spins in the lab.

It’s all out making the right decisions. It’s about getting your message to the right audience in the right environment at the right time with the right frequency. Our media department can help you make the right choices — no matter the media:

Online (from traditional display advertising to video, search and social networking)
Television
Radio
Print (Magazines, newspapers and custom publishing)
Outdoor (Bulletins, billboards, transit, guerilla, etc.)
Out-of-Home Video (movie theaters, entertainment, retail, etc.)
Sponsorships and other strategic partnerships

We provide comprehensive media services:

Strategic Media Planning
Media and Market Research
Strong vendor relationships in media buying/negotiation
National, regional, local and hyperlocal media planning and buying experience
Paid media campaign monitoring and auditing
Post-buy analysis and make-good negotiations

The reason we’re different is simple — national thinking on a local level. Our partners learned the business in New York and Chicago from the best of the best. That means you get the same big-city strategic and creative thinking without the big-city prices.

Results Driven

The first thing we do is get behind the wheel of your product. We eat it, drive it, use it and experience it. We look at it from all angles. We tap into your knowledge and absorb everything you know. And that’s just the beginning.

Next we climb inside the head of the consumers and find out how they perceive your products and services. We find out where they eat, what they read and where they work. We learn how to speak their language.

After we’ve learned how to think like the target consumer, we execute relevant, highly
creative work based on the strategy. We pride ourselves on creating work that is entertaining, captivating and clever, work that will break through the clutter and connect with your customers.