Blog Entries

Top Tagline Hits and Misses

Hit_and_miss

While other kids were singing rounds of Row Row Row Your Boat, I was singing the Libby’s, Alka Seltzer and McDonald’s jingles. And forget Pictionary, Taboo or Scrabble – Adverteasing is my game. I know I’m not alone. A quick search on Google returns pages of lists, polls and posts of some of the best and most effective lines, and, yes an equal amount of those that fell far short Read More…

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Coke Stays Fresh, Even at 134-Years-Old

ShareACoke

Have you heard, 40 is the new 20? Well, I’m not sure about how true that statement is, but I can say that in Coca-Cola’s case, as a 134-year-old company, it’s as fresh, hip and relevant as a startup, with the reputation (and probably financial backing) a startup would kill for. Age isn’t keeping that brand down at all. Coca-Cola is a prime example of an old brand that is staying Read More…

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Now That We’ve all Gone Native

Native Advertising

The backlash on native advertising (or sponsored content) clearly hit a popular wave with comedian John Oliver’s 11-minute piece last week on the subject. Oliver, formerly of the Daily Show and now helming his own HBO show, Last Week Tonight, took issue with the blithe disregard of news media’s “church and state” rule between editorial and advertising. If you missed it, here it is: The piece was funny, clever and Read More…

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Stay Fresh by Going Old

StayFresh

For advertisers, there has always been this preconceived notion that appealing to a younger audience is one of the best ways to grow your company’s revenue, and in many ways this idea is right. Lining up younger customers, building loyalty and encouraging them to interact with your brand are great ways to increase the bottom line. But what if I told you that the older generations might have more to Read More…

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Keeping Old Brands Fresh

Fresh and Old

It’s a fact, PPBH is turning 30 this year. That’s right, we are taking the arduous step out of our late twenties and welcoming our thirties with open arms. While we, like an thirty-something, feel anything but old, 30 years is a real achievement for an advertising agency. So we are taking this month to talk about some of the ways we have kept our brand fresh after all these Read More…

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Christin and Christina Raising the Bar for 5 Years

5-Year

This month we celebrated not one but two five-year anniversaries at PPBH. Both Christin and Christina work in the Public Involvement department here at PPBH and both of them have helped raise the bar with their hard work and PI know-how. Christina came to PPBH in 2009 to work on the I-15 CORE project and has since worked with many of our PI clients. Her love for the outdoors, volleyball Read More…

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5 Examples of Gamification That Could Change Your Marketing Forever

Online Gaming

Gamification isn’t something necessarily new, but it is a tried and true method of improving a brand’s image that is often times left unutilized. In case you didn’t know, gamification is the use of game thinking and game mechanics in non-game contexts to engage with users. In simpler terms, gamification takes some function or message and turns it into something that feels like, or in some cases is, an interactive Read More…

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4 Innovative Ways to Prevent Ad Fraud, from an Agency

AdFraud

Ad fraud is a scary concept. The whole idea that there are fake websites with robots simulating clicks and actually perusing YOUR website is terrifying to marketers. To get more background, all advertising mediums have a certain amount of discrepancy. TV ratings only need to deliver 90% of what was ordered. Radio isn’t typically posted on, but strives for 90% delivery. Print has a bit of waste with people who Read More…

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An Early Start to 2015 Strategic Planning

Flip Flops

Summer: A time when most of us would rather be outside, swimming, hiking or anything other than working. We may be in the “dog days” of summer, but that doesn’t mean our work or productivity has to suffer. Make the most of the “slow” time—clients on vacation, team members taking time off, etc.—to get organized and kick off planning for the new year. Yes, I said plan for the new Read More…

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The Newest Additions to the PPBH Family

Newest Employees

It has been a busy summer for PPBH and we have added a few new members to the team! We are proud to say that we have hired eight very talented individuals over the last couple of months. It is PPBH tradition to ask all newbies a few random, yet extremely useful, questions. Here are some important facts that you should know about our newest team members. (From left to Read More…

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