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So, you've recovered from dot.com fever,
but it's left you with a painful eRash? Not to worry. Although
we're quite proficient in all things interactive, we're not
going to recommend you close your doors and put it all on
a website. The fact is, any business can be and should be
an e-business. The interactive component is a powerful tool
that, when used in conjunction with traditional marketing
efforts, strengthens your brand and delivers your message
to a qualified target buyer. It also offers one element other
media can't – tracking. PPBH offers a proprietary tracking
system for Web and CD-ROM that gathers "behavioral data"
allowing you to understand your target like never before.
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