RELAY UTAH

PUBLIC RELATIONS TOOLS

Research

We conduct primary and secondary research, using both qualitative and quantitative techniques to identify the messages our clients need to communicate to their audiences, and identify the best ways to convey that information.

Strategic Planning & Development

Our recommendations fit into a strategic plan based on careful research, an overall goal, messaging and measurable objectives.

Consumer Marketing

We apply our expertise in brand management, consumer behavior, promotion, sponsorship, special events and media relations to develop strategic and creative public relations programs that build reputations, manage perceptions, strengthen positioning and drive sales by motivating consumers to think and act.

Media Relations

Our mission is to deliver the right message through the right medium to the right audience in order to build our clients’ credibility. We provide a complete battery of media relations tools including press releases, pitch letters, articles, op-eds, facts sheets, FAQs and expert source sheets. We partner with our clients through every step of media relations, including honing contact lists, crafting key messages, preparing for interviews and determining the communication tools that make sense.

Media Training

We understand how nerve-racking it can be to do a live interview or speak with a reporter, which is why we offer our clients valuable media training. Our comprehensive training is tailored for the situation but often includes coaching clients on how to speak with the media, nail down key messages and identify how to respond to sensitive questions.

Press Tours

PPBH Public Relations has the experience and staff to organize and prepare for company or product introductions or re-introductions by taking the news to the press.

Trade Shows

We make the most of trade show participation by maximizing pre-show publicity and promotions with key industry publications. We also capitalize on the power of public relations to deliver a company’s message to customers, potential customers and the media that attend industry trade shows.

Special Events

We plan, manage and publicize a wide range of events, from press conferences and trade shows to grand openings and new product launches.

Community Relations

Through our relationships with local and national media and our understanding of issues unique to our region, we’ve planned and implemented numerous campaigns that have measurably shifted public opinion.

Crisis Communications Planning

We can develop a crisis communications plan and train key personnel in their responsibilities to ensure effective communication in the face of significant pressure.

Interactive

PPBH develops programs, plans and solutions for online execution that answer the marketing, training and publishing challenges facing companies in today’s digital age.

Employee Relations

Communicating with employees is important, so we have developed various communications audits and implemented both employee sales incentive programs and employee communications campaigns designed to keep these vital channels open.

Grassroots

We have developed grassroots marketing campaigns that have turned our clients’ customers and opinion leaders into avid supporters who care about the company and its products/services.

Guerilla Marketing

Sometimes that crazy idea that everyone laughs at in the brainstorm is just the thing that is needed to break through the clutter and get attention. We’ve done some amazing things to get the public’s attention that have resulted in the desired action or response for our clients.

Social Media

Blogs, Facebook, MySpace, Wikis and Twitter. Sound like toys for your kids, or maybe things only teenagers have time for? Our Social Media Team has used these tools and others to increase awareness of our clients and interaction with their audiences.

Business Issue

During 2002, Relay Utah, managed by the Utah Public Service Commission (PSC), placed only six amplified phones in the homes of hard-of-hearing Utahns. Knowing there were more than 220,000 hard-of-hearing and deaf individuals in Utah that could take advantage of the hearing assistive equipment and 7-1-1 relay telephone translation service available, the Public Service Commission realized a large community relations effort was needed.

Solution

Relay Utah partnered with PPBH in mid-2003 and a public relations and marketing campaign was launched. Through a mix of TV spots, media relations/news submissions and grassroots efforts, including presentations at Senior Centers, Relay Utah began effectively and efficiently getting its message out.

Client Value Delivered

Working with the PSC from 2003 through today, the community relations program has increased awareness of this community service program and increased distribution of equipment throughout Utah by more than 316%.

PPBH developed and is executing a community outreach program that includes a mix of grassroots activities including presenting at community centers, senior centers and other venues relevant to the target audience; media relations and brand positioning activities including branded presentations, television and print ads, brochures and materials for the PSC-managed website.

To keep pace with the success of the campaign, the PSC has tripled its equipment distribution staff to keep up with the increasing demand for equipment and services.