PRIMARY CHILDREN'S MEDICAL CENTER - HOLD ON TO DEAR LIFE CAMPAIGN (HOTDL)

PUBLIC RELATIONS TOOLS

Research

We conduct primary and secondary research, using both qualitative and quantitative techniques to identify the messages our clients need to communicate to their audiences, and identify the best ways to convey that information.

Strategic Planning & Development

Our recommendations fit into a strategic plan based on careful research, an overall goal, messaging and measurable objectives.

Consumer Marketing

We apply our expertise in brand management, consumer behavior, promotion, sponsorship, special events and media relations to develop strategic and creative public relations programs that build reputations, manage perceptions, strengthen positioning and drive sales by motivating consumers to think and act.

Media Relations

Our mission is to deliver the right message through the right medium to the right audience in order to build our clients’ credibility. We provide a complete battery of media relations tools including press releases, pitch letters, articles, op-eds, facts sheets, FAQs and expert source sheets. We partner with our clients through every step of media relations, including honing contact lists, crafting key messages, preparing for interviews and determining the communication tools that make sense.

Media Training

We understand how nerve-racking it can be to do a live interview or speak with a reporter, which is why we offer our clients valuable media training. Our comprehensive training is tailored for the situation but often includes coaching clients on how to speak with the media, nail down key messages and identify how to respond to sensitive questions.

Press Tours

PPBH Public Relations has the experience and staff to organize and prepare for company or product introductions or re-introductions by taking the news to the press.

Trade Shows

We make the most of trade show participation by maximizing pre-show publicity and promotions with key industry publications. We also capitalize on the power of public relations to deliver a company’s message to customers, potential customers and the media that attend industry trade shows.

Special Events

We plan, manage and publicize a wide range of events, from press conferences and trade shows to grand openings and new product launches.

Community Relations

Through our relationships with local and national media and our understanding of issues unique to our region, we’ve planned and implemented numerous campaigns that have measurably shifted public opinion.

Crisis Communications Planning

We can develop a crisis communications plan and train key personnel in their responsibilities to ensure effective communication in the face of significant pressure.

Interactive

PPBH develops programs, plans and solutions for online execution that answer the marketing, training and publishing challenges facing companies in today’s digital age.

Employee Relations

Communicating with employees is important, so we have developed various communications audits and implemented both employee sales incentive programs and employee communications campaigns designed to keep these vital channels open.

Grassroots

We have developed grassroots marketing campaigns that have turned our clients’ customers and opinion leaders into avid supporters who care about the company and its products/services.

Guerilla Marketing

Sometimes that crazy idea that everyone laughs at in the brainstorm is just the thing that is needed to break through the clutter and get attention. We’ve done some amazing things to get the public’s attention that have resulted in the desired action or response for our clients.

Social Media

Blogs, Facebook, MySpace, Wikis and Twitter. Sound like toys for your kids, or maybe things only teenagers have time for? Our Social Media Team has used these tools and others to increase awareness of our clients and interaction with their audiences.

Business Issue

In 1991, Primary Children's Medical Center decided to establish a campaign to educate the community on how to keep children safe. They wanted the primary focus to be on child restraint and seat belt use.

Solution

Since beginning the campaign, Hold On To Dear Life and PPBH have developed a strong campaign theme, song and message using real people and their real experiences of loss or survival. The strategy of this real-life campaign was to achieve an emotional response from those who see the message and have unsafe seatbelt and car seat habits.

Client Value Delivered

The campaign has resulted in increased seat belt and car seat usage since the beginning of the campaign. In 1991, the seat belt use rate in Utah was 39% and, through the ongoing, joint effort of HOTDL and PPBH, increased to more than 86.9% in 2005. In addition, PPBH has extended the reach and effectiveness of the campaign with an integrated message by coordinating a partnership through HOTDL and the Utah Department of Public Safety's "Click It or Ticket" seat belt campaign. Together, these two organizations have worked hand in hand to raise awareness of seat belt protection and enforce Utah's seat belt laws.