2002 WINTER OLYMPIC GAMES

INTERACTIVE TOOLS

Websites

We are firm believers in the influence of the Internet in all facets of life, particularly in advertising. Every business, group and even individual should have a web presence of some kind. We are a highly skilled team of “techno geeks” who create websites that are not only technologically savvy, but reflect who you are in look, language and personality.

Our strategy is initiated with a unique exercise wherein we create a paradigm shift in the purpose and demands on your website. It all starts with this question: “If your website were an employee, would you fire them?”

We work closely with you to develop the perfect employee. It is our mission to make that employee the best at their job in your organization.

Multimedia

The art of combining motion graphics, video, text, audio and interactive elements has proven to be a powerful and emotional tool that can bring any message to life. Our expert creative team has years of experience making custom videos, interactive media, and 3D animation for disciplines ranging from website enhancement, to live event presentations, to deliverable user-controlled media.

Events

With our vast experience in presentation development and production, we are often asked by our clients to assist them in their live client events. We have produced invitations, registration websites, design elements, staging, audio/video support, presenter coaching, media projection systems and onsite media support.

Our multimedia production team has developed a unique and memorable product that will make your event stand out in the minds of your customers. During your event, our AV team shoots video and still photography and, each night, edits the media and produces a video that is played at the close of your event. The video recaps the activities during the event and reinforces your loyalty to attendees.

Copies of the DVD can be reproduced and mailed to the participants after the event to thank them for their participation and reinforce your relationship once again.

We have provided these services for small regional companies as well as FORTUNE 100 companies.

Presentations

Presentations are one of the most neglected tools in most companies. Often these presentations are developed by the wrong people, on airplanes, on the way to the client. They typically contain a Far Side™ or Dilbert™ cartoon on one of the 54 slides of type.

We have developed a proprietary planning tool that we employ at the onset of your project. This tool helps plan and guide the project to produce the desired result with the audience. We also offer a Presenter’s Boot Camp where we conduct a three-day training session for your organization’s key presenters.

Our presentation offerings include; planning, design, development, training, delivery and collateral production. As your agency, we are invested in winning the battle on the front line and are committed to upholding your company’s brand and reputation.

Business Issue

The Utah Department of Transportation (UDOT) and the Salt Lake Organizing Committee had the eyes of the world upon them during the Salt Lake 2002 Olympic Winter Games. Transportation was one of the primary areas of concern during the Olympics. The challenge posed to PPBH was to develop an integrated public information campaign that would inform locals and the world’s visitors how to both get to (or bypass) the Games during the Olympics.

Solution

An integrated communications campaign was launched six months prior to the Games. PPBH developed an extensive grassroots campaign directed at local businesses, which included advertising, collateral, website and weekly community and press events, all wrapped under the theme “Know Before You Go.” The campaign goals were two-fold: 1) Remove 20% of vehicles from the roadways and educate spectators, residents and the thousands of national and international visiting media during the Games and 2) develop a transportation strategy and tools to help get to and around the venues.

Client Value Delivered

Due to the success of the campaign and the cooperation of Utah residents, traffic in downtown Salt Lake City surpassed expectations by dropping 30 to 40%. Coordination with the trucking industry also led to a significant drop in interstate truck traffic during the Games, minimizing congestion on major Olympic event travel routes.

Statistics gathered by UDOT also show that Utahns took the time to learn about the Olympic transportation system. The commuterlink.com Web site (produced by PPBH), the primary communication tool for Olympic travel information, logged a substantial increase in visitors during the Games. In February 2001, the site averaged 1.5 million hits per month and visitors averaged five minutes on the site. In the first two weeks of February 2002, the site experienced 57 million hits and the average visitor stayed on the site for 35 minutes. For the entire month of February, the site logged 74 million hits.

“PPBH was able to identify the need, develop a strategy and execute a plan under a very tight deadline that helped make our Olympic transportation campaign a great success.”
– John Njord, Executive Director UDOT

One true measure of success for transportation during the Olympics was the way the media reported on the issue. Several media outlets worldwide commented on the remarkable success of transportation during the Games. An article in USA Today described Salt Lake City as a "big winner," citing that transportation "came off with nary a hitch."