Our Public Involvement (PI) efforts are designed to engage your target audience by combining specialized tactics with our traditional advertising, interactive and public relations strategies. We recommend PI when you need to gather public input, involve your stakeholders in an issue or require an open process with straightforward information dissemination, rather than promotional messages.
PI works well in situations that exist in a public realm, particularly when the issue affects multiple groups with diverse interests. Often we design PI strategies when our clients’ stakeholders need to be part of the process; when their interests, opinions, questions and ideas are pertinent to the situation at hand.
We’ve helped government agencies implement PI campaigns to gather public opinion in order to make policy decisions. We’ve unified interest groups and pulled diverse communities together to support a single cause. We’ve also helped developers and utility companies use PI tools to work through permitting and other public processes related to high profile or controversial projects.
For us, PI is a natural extension of our traditional communication services. We’ve racked up years of experience executing government, non-profit and public awareness campaigns. Individually, our PI team members hold credentials from the International Association for Public Participation, which complements our work and volunteer experience at municipal and state government agencies.
Furthermore, when a PI campaign calls for a website, paid advertising, or PR tools, we have the resources to provide each of these services in-house.