The Art of Choosing a PR Agency

Pulling Back the Curtain on RFPs

pr-agencyIf an agency promises X number of TV or radio (or any medium, in fact) stories for a certain amount of money, run and run fast. Earned media is just that… earned. A lot of work and strategy goes into securing each and every placement. This advice along with other tips for short-listing candidates, questions to ask, and recommendations for the ‘review’ are designed to help you draw your conclusion to the right agency fit.

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Author

social-media-stephanieStephanie Miller is the PR Director for Penna Powers Brian Haynes. With 16 years of industry experience, she has managed public relations for a diverse set of clients. She has served on the PRSA Greater Salt Lake Chapter board and served as President in 2004.

Talk to Stephanie